I played around with what kind of images I wanted on the page, and settled on the now-famous photo of an astronaut floating in space at a slight tilt. I also played around with different fonts-families to use in different parts of the poster, settling on a few that I though looked great to relatively decent together, as some I think don’t fit too well, but were the best I found in Photoshop’s range of typefaces. I did just about the opposite with my OTPP poster, choosing Segoe UI as my universal font-family, using different font-weights and sizes to convey which data is more important, and which is more for details, like the list of other OTPP investments, just to keep people interested.